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Research papers
The changing process of innovation
In today's high-speed markets companies are having to learn new ways of handling the process of innovation. This paper examines the reasons for this change, and the ways that some automobile companies are introducing their own forms of high-speed...
Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Richard Brookes
June 15, 1992
Research papers
Perspectives on the conference
Following the pattern established at the first ESOMAR Automotive Conference in Paris in 1990 at Geneva we set out to explore a wide range of marketing topics and their practical implications. The papers in this book, therefore, rarely deal with the...
Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Philip Wade
June 15, 1992
Research papers
MIS, management information system at Volvo car corporation
The MIS system is a system developed for management within Marketing and Sales at Volvo Car Corporation in Gothenburg, Sweden. The project started in 1986 and MIS has become a strategic product and a powerful support for management in their decision...
Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Birgitta Wagner, Kristina Högberg
June 15, 1990
Research papers
Global marketing by Nissan Motor Co., Ltd.
In a day where economic activities have become global in nature and information has become synchronized world wide, product development and marketing of automobiles likewise will need to be handled on the basis of a global concept. It is necessary to...
Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Takashi Hisatomi
Company: Nissan Motor Co.
June 15, 1990
Research papers
The automotive industry in post-1992 Europe
We can speak meaningfully about the European Automobile Industry only by placing it in its world context. After a brief glance at the automobile industry and the automobile market in Europe today, we will analyze some probable influences on this...
Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Leconte
June 15, 1990
Research papers
European aspects of a global brand
From today's standpoint BMW is an export-oriented company. As of January 1st, 1993 however, two thirds of our output will no longer be exported but sold in the single European market, BMW is prepared for this development: its distribution network is...
Catalogue: ESOMAR Congress 1989
Authors: Horst Kern, Hans-Christian Wagner, Roswitha Hassis
Company: BMW Group
September 1, 1989
Research papers
